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    • Real Estate Marketing
    • Strategy & Mentoring
    • Content Support
    • Done for you content
    • Speaking and Workshops
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you didn't start a business to do social media.

you didn't start a business to do social media.you didn't start a business to do social media.you didn't start a business to do social media.

Lucky for you, we did!  

Let's talk strategy

you didn't start a business to do social media.

you didn't start a business to do social media.you didn't start a business to do social media.you didn't start a business to do social media.

Lucky for you, we did!  

Let's talk strategy

Since 2011, Socialface has helped real estate agents and service-based businesses create content that builds trust, attracts clients, and saves time.


At Socialface, we do not just manage your socials. We help you build the strategy behind them.


We work with business owners and marketing teams to create the social face of your business, a presence that is clear, credible, and consistent across every platform your audience touches.


How We Help


Using proven frameworks, AI-enhanced workflows, and more than a decade of digital strategy experience, we help you:


  • Create high-impact content with ease
     
  • Streamline your planning and publishing process
     
  • Build systems that support long-term growth, not just engagement
     

Whether you are driving the content yourself or leading a team, Socialface brings clarity, confidence, and results to your digital presence.


Strategic content. Practical tools. Real support. Every step of the way.


Let’s Talk Strategy

Build the socialface of your business - and own your online presence aka digital footprint.

Build the socialface of your business - and own your online presence aka digital footprint.

Build the socialface of your business - and own your online presence aka digital footprint.

Build the socialface of your business - and own your online presence aka digital footprint.

Build the socialface of your business - and own your online presence aka digital footprint.

Build the socialface of your business - and own your online presence aka digital footprint.

The Results Speak for Themselves

Boost Your Business with Socialface

A Seamless and Outstanding Experience!

We couldn't be happier with the direction she’s taken us in.

Highly professional and her attention to detail is amazing.

Working with Shona Mackin from Socialface, Social Media Agency to market and sell our

family home, ‘Sapphire’ was one of the best decisions we made.


From day one, Shona demonstrated incredible professionalism, creativity and expertise.


The marketing strategy Shona crafted was not only visually stunning but also perfectly

targeted-highlighting our property’s best features and reaching the right buyers.


Thanks to Shona’s mastery in marketing, our home sold quickly and at a great price.


I can’t recommend Shona highly enough to anyone looking to sell their home with

confidence and ease.


Andrea Mizzi - Home Owner

Highly professional and her attention to detail is amazing.

We couldn't be happier with the direction she’s taken us in.

Highly professional and her attention to detail is amazing.

I've worked with Shona on a few occasions and she is fantastic! She's so knowledgable and pushes you to think outside of the box.


She's highly professional and her attention to detail is amazing.


I would highly recommend Shona Mackin and Socialface.


Kerri Pottharst - Gold Medal Olympian

We couldn't be happier with the direction she’s taken us in.

We couldn't be happier with the direction she’s taken us in.

Understands the tech but speaks in plain English… a partner in business who gets in and gets things

In a short space of time, Shona has perceptively shifted our social media from a sales-driven approach to a more community-focused, authentic presence. The result has been a significant increase in engagement and connection with our audience.


Her approach is simple, real, and no-fuss. 

What’s been particularly impressive is her ability to deeply understand and engage with the local community, ensuring that all content feels relevant and genuinely connected to the area.


We couldn't be happier with the direction she’s taken us in.


Lisa Fowler - Mount Macedon Realty

Understands the tech but speaks in plain English… a partner in business who gets in and gets things

Understands the tech but speaks in plain English… a partner in business who gets in and gets things

Understands the tech but speaks in plain English… a partner in business who gets in and gets things

I have worked with Shona for many years. Her savvy in navigating and anticipating constant change has always kept her at the leading edge of social media for business. 


Her commercial strategies are informed by her intimate understanding of the sales process and lead generation, and her infectious enthusiasm and drive add magic to everything she does. 


A breath of fresh air… someone who understands the tech but speaks in plain English… a partner in business who gets in and gets things done.


Leisl Baker - Artist

We've definitely had an increase in quality of content, volume of reach and number of leads.

Understands the tech but speaks in plain English… a partner in business who gets in and gets things

We've definitely had an increase in quality of content, volume of reach and number of leads.

Most agencies quote how much you'll need to pay for monthly spend whereas Shona concentrated on the content we were producing, the website that it led to and then how the rest of the sales process worked in with it. 


Having a broad business background she also got involved with coaching the sales team. 


We've definitely had an increase in quality of content, volume of reach and number of leads coming into the business.


Chris Gray - Your Empire

A breath of fresh air dealing with someone who actually could walk the walk

Understands the tech but speaks in plain English… a partner in business who gets in and gets things

We've definitely had an increase in quality of content, volume of reach and number of leads.

After working with Shona and Socialface, it was a breath of fresh air dealing with someone who actually could walk the walk. 


What we received was an over-delivery of expertise and allowed our client to significantly level up their social game. 


I'd recommend Socialface and Shona to any business who understands social media needs a budget, time and attention and wants personalised service that a big agency simply can't offer.


Pete Kvist - Marketing Agency Owner

NEWS

Strategy & Mentoring

Ghostwriting & Long-Form Content

Ghostwriting & Long-Form Content

Strategic clarity. Practical support. Real momentum.


Whether you're a business owner or part of a marketing team, socialface mentoring helps you get clear on your goals, simplify your approach, and build a content strategy that supports your business — not just fills your feed.

  • Personalised strategy sessions with expert guidance
     
  • Learn how 

Strategic clarity. Practical support. Real momentum.


Whether you're a business owner or part of a marketing team, socialface mentoring helps you get clear on your goals, simplify your approach, and build a content strategy that supports your business — not just fills your feed.

  • Personalised strategy sessions with expert guidance
     
  • Learn how to use AI as a support tool, not a shortcut
     
  • Walk away with a clear, practical plan you’ll actually use
     

This is where strategy meets confidence — and you stop spinning your wheels.

Learn More

Ghostwriting & Long-Form Content

Ghostwriting & Long-Form Content

Ghostwriting & Long-Form Content

Be seen. Be trusted. Without having to write a single word yourself.


Whether it’s blog posts, LinkedIn articles, or digital thought leadership — we help you get found (and remembered) for all the right reasons.

  • Ghostwritten content that sounds like you — only sharper
     
  • Build visibility and trust with long-form content that lasts
     
  • Turn your e

Be seen. Be trusted. Without having to write a single word yourself.


Whether it’s blog posts, LinkedIn articles, or digital thought leadership — we help you get found (and remembered) for all the right reasons.

  • Ghostwritten content that sounds like you — only sharper
     
  • Build visibility and trust with long-form content that lasts
     
  • Turn your expertise into smart, strategic content assets
     

You talk. We turn it into content that converts.

Learn More

Content Planning with AI

Ghostwriting & Long-Form Content

Content Planning with AI

Use ChatGPT to create better content, faster — without losing your voice.


We help you tap into AI as a thinking partner — to brainstorm, plan, and write content that sounds like you and supports your business goals.

  • Learn how to brief ChatGPT like a pro
     
  • Create smart, reusable prompts tailored to your voice and audience
     
  • Map out high-impact

Use ChatGPT to create better content, faster — without losing your voice.


We help you tap into AI as a thinking partner — to brainstorm, plan, and write content that sounds like you and supports your business goals.

  • Learn how to brief ChatGPT like a pro
     
  • Create smart, reusable prompts tailored to your voice and audience
     
  • Map out high-impact content campaigns in less time, with more clarity
     

This isn’t about replacing you — it’s about backing you up with a tool that keeps you consistent, confident, and in control.

Learn More

BETTER CONTENT, FASTER.

Create high-impact social media & blog content using AI — in a fraction of the time.

The step-by-step playbook to turning AI into your content secret weapon.


This isn’t another vague AI guide. It’s built for busy professionals who want clarity, not confusion - and results, not more noise.


No more blank pages. No more guesswork.


Inside, you'll get:

  • Plug-and-play prompts that brief GPT like a pro
  • A system to plan, write, and post content with ease
  • Tools to save hours every week - and still sound like you


If you're ready to ditch the guesswork and finally get consistent, strategic content that actually supports your business goals… this is your shortcut.


Stop overthinking. Start copy-pasting. Prime GPT like a super hero.


Get The Book

Strategic social media and AI support that saves time, builds trust, and drives growth.

Talk to a Strategist

STAY CURIOUS

Weekly insights and articles direct to your inbox, stay curious, keep learning and stay ahead of the curve

Let's Connect

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