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    • Speaking and Workshops
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Speaking & Workshops

Real talk about what actually works — and what doesn’t — in social media, content strategy, and AI.

With over 15 years of hands-on experience in business, digital strategy, and social media, I speak with real-world insight, not buzzwords. Whether you’re bringing together a room of business owners, marketing teams, or digital professionals, I deliver clear, practical, and energising sessions designed to spark action.

Why Book Shona Mackin as Your Speaker?

  • She's been in the trenches — running a social media agency, working with real businesses, and staying ahead of the tools and trends that actually matter
  • She cuts through the noise to give audiences clear, actionable strategies
  • She brings a relatable, real-world perspective — no hype, no jargon

Previous Speaking Experience:

  • Eagle Waves Radio — Business Start-Up Show
    Hosted interviews and shared insights for entrepreneurs
  • Digital & Tech Conferences (Australia-wide)
    Spoke on social strategy, audience growth, and content systems
  • Entrepreneurs Organisation
    Delivered multiple sessions on digital visibility and brand presence
  • Action Coach Australia
    Ran workshops focused on smart social media for business growth

Popular Topics:

  • Social Media Strategy for Business Growth
    Align your social with what actually drives business results
  • Making AI Work for You
    Use ChatGPT and content tools without sounding like a robot
  • Content Systems That Save Time
    Plan once, repurpose well, and stay consistent without burnout
  • DIY Social Media
    Equip your team with simple systems and tools to run it in-house

What to Expect:

  • A session designed around your audience and goals
  • Up-to-date tools, real-life case studies, and practical takeaways
  • A high-energy delivery style with a strong strategic backbone

From small business groups to large conferences, I tailor every session to make sure the audience walks away clearer, more confident, and ready to take action.


Ready to make your next event actually useful?

Let’s talk about how I can deliver value to your audience.

Book a Discovery Call
Or email: shona@socialface.com.au

Feedback

Speaker feedback from Entrepreneurs Organisation Adelaide Learning Event

Contact Shona

Let's talk about your next event

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