Speaking & Workshops
Real talk about what actually works — and what doesn’t — in social media, content strategy, and AI.
With over 15 years of hands-on experience in business, digital strategy, and social media, I speak with real-world insight, not buzzwords. Whether you’re bringing together a room of business owners, marketing teams, or digital professionals, I deliver clear, practical, and energising sessions designed to spark action.
Why Book Shona Mackin as Your Speaker?
- She's been in the trenches — running a social media agency, working with real businesses, and staying ahead of the tools and trends that actually matter
- She cuts through the noise to give audiences clear, actionable strategies
- She brings a relatable, real-world perspective — no hype, no jargon
Previous Speaking Experience:
- Eagle Waves Radio — Business Start-Up Show
Hosted interviews and shared insights for entrepreneurs - Digital & Tech Conferences (Australia-wide)
Spoke on social strategy, audience growth, and content systems - Entrepreneurs Organisation
Delivered multiple sessions on digital visibility and brand presence - Action Coach Australia
Ran workshops focused on smart social media for business growth
Popular Topics:
- Social Media Strategy for Business Growth
Align your social with what actually drives business results - Making AI Work for You
Use ChatGPT and content tools without sounding like a robot - Content Systems That Save Time
Plan once, repurpose well, and stay consistent without burnout - DIY Social Media
Equip your team with simple systems and tools to run it in-house
What to Expect:
- A session designed around your audience and goals
- Up-to-date tools, real-life case studies, and practical takeaways
- A high-energy delivery style with a strong strategic backbone
From small business groups to large conferences, I tailor every session to make sure the audience walks away clearer, more confident, and ready to take action.
Ready to make your next event actually useful?
Let’s talk about how I can deliver value to your audience.
Book a Discovery Call
Or email: shona@socialface.com.au