One thing we’ve learnt through experience is that many prestige buyers in the Macedon Ranges are not upgrading locally.

They’re often Melbourne families and professionals looking for more space, privacy, nature, and a better lifestyle for their family.

The challenge is that many of these buyers are not actively searching in the Macedon Ranges yet.

Traditional real estate marketing works well once a buyer already knows they want to live here.

Digital marketing helps introduce them to the idea in the first place.

That difference matters.

Because often the right buyer for a Macedon Ranges property isn’t sitting on realestate.com.au waiting for an alert. They’re still deciding what kind of life they want next.

That’s where our approach is different.

Together with Shona from socialface, we'll position your property in front of Melbourne and relocation buyers earlier, helping build aspiration and familiarity with both your home and the lifestyle before they are actively searching on realestate.com or Domain.

We're  not just marketing property in the Macedon Ranges - We live here too.

Like many buyers moving to the area, Shona's family made the decision to leave the hustle of London and Sydney behind for more space, nature, and a better day-to-day lifestyle.  They chose to live in Mount Macedon because of the proximity to Melbourne and the Airport. Shona understands what people consider before choosing to relocate.

That lived experience matters.

Because selling property here is rarely just about the house. It’s about helping buyers picture a different way of living.

Alongside the traditional real estate marketing, we use additional targeted digital marketing across Facebook, Instagram, and YouTube to place your property in front of your potential buyer earlier, to show them why the Macedon Ranges may be the perfect next chapter for them.

Most buyers need to see a property multiple times before they enquire or inspect. Understanding buyer psychology tells us that.

By consistently positioning your property across multiple platforms, we build familiarity early, helping drive stronger enquiry, inspections, and buyer competition.

• Reaches buyers beyond the portals
• Builds familiarity before buyers are actively searching
• Increases enquiry and inspections
• Supports stronger competition and negotiation

Most properties are marketed through a standard process.

They are listed on the major portals, supported by signage, and introduced to an existing database.

While effective, this approach primarily reaches buyers who are already actively searching.

At Mount Macedon Realty, we take this further.

Lisa recommends a structured digital campaign to ensure your property is also seen by buyers who are not yet actively looking, particularly Melbourne-based buyers considering a move to the Macedon Ranges.

This additional layer helps create momentum and brings new buyers into the enquiry pool.

Lisa focuses on buyer relationships, inspections, and negotiation.

Kelly works on operations and campaign logistics

Shona leads digital strategy and campaign execution.

This structure allows each part of the campaign to be handled with focus and intent with each of us playing to our strengths with no distraction.

This means your property is both marketed properly and sold properly.

Since partnering in June 2025, our campaigns have generated over 4.5 million views across Facebook, Instagram and Youtube.

This reach extends well beyond our existing audience and into Melbourne and relocation buyers. Driving those additional views to our clients property listings. You will find some case studies below that share the details of some previous campaigns.

This visibility is structured and targeted, not accidental.

To ensure focus and consistent visibility, we limit monthly campaigns to:

• 1 Signature Campaign
• 4 Curated Campaigns 

We prioritise quality over volume.

The question is not whether to market.

It is how assertively you intend to position your home.

“A Seamless and Outstanding Experience

Working with Shona Mackin from Socialface to market and sell our family home, “Sapphire”, was one of the best decisions we made.

From day one, Shona demonstrated incredible professionalism, creativity and expertise. The marketing strategy she crafted was not only visually stunning but also perfectly targeted — highlighting our property’s best features and reaching the right buyers.

Thanks to Shona’s mastery in marketing, our home sold quickly and at a great price.

I can’t recommend Shona highly enough to anyone looking to sell their home with confidence and ease."

— Andrea Mizzi

It is about creating the conditions that lead to stronger buyer competition and working smart to get you the best possible results.