If you’re seeing this, Mount Macedon Realty has identified that your property would benefit from a more deliberate level of digital exposure than portal listings alone.

Many buyers moving into Mount Macedon are not downsizing locally - they are upsizing their lifestyle. They are often Melbourne-based professionals and families seeking space, privacy and a different pace, but they may not yet have this region at the top of their search list.

Part of strategic digital positioning is not just showcasing your home - it’s positioning the lifestyle of Mount Macedon itself. It’s about placing your property in front of buyers who are ready to elevate how they live, even if they haven’t yet narrowed their search to this postcode.

This isn’t about “more marketing.”

It’s about ensuring your home is seen, repeatedly and strategically, by the right buyers - not just those actively searching, who have alerts set on real estate.com and domain, but those who may not yet realise they’re ready to move to the area.

This is the digital strategy layer that sits alongside Mount Macedon Realty’s sales campaign. It ensures your property isn’t just listed - it’s seen, deliberately and repeatedly, by qualified Melbourne and relocation buyers across Facebook, Instagram and YouTube.

Premium homes don’t leave visibility to chance.

They are positioned.

• Expanded qualified buyer reach
• Controlled repetition to build familiarity
• Increased inspection potential
• Stronger competitive tension
• Greater negotiation leverage

Strategy drives momentum.
Momentum drives results.

Mount Macedon Realty remains focused on negotiation and buyer relationships.

Socialface operates as the dedicated digital strategy partner.

Shona began her career in event sales and real estate in 2000 and launched Socialface in 2011, working with national and international clients including London commercial property Michael Rogers and Sydney buyers agency Your Empire.

We operate as one team with a clear division of expertise.

Since partnering in June 2025, properties positioned through this structure have generated more than 2.25 million views across Facebook alone - with reach extending far beyond Mount Macedon Realty’s organic follower base.

That reach is not accidental.

It is engineered through structured audience targeting and controlled frequency.

When we represent your home, we want it seen properly.

Every campaign begins with strategy.

Before a single advertisement runs, we define who is most likely to purchase your home. Upsizers? Relocating professionals? Families seeking space? Buyers drawn to architectural significance?

Understanding who your property is best suited to allows us to target precisely - ensuring your advertising spend works hard and reaches the right audience, not a broad, untailored market.

We meet jointly as your sales team - you, the sellers, the agent and strategist - to identify the emotional drivers and lifestyle elements that will shape the campaign.

We do not simply replicate portal listings.

We build digital presence designed to attract alignment and attention.

Momentum is engineered.

To ensure every property receives focused attention and maximum exposure, we limit Lifestyle Prestige campaigns to five properties per month.

This protects visibility, frequency and strategic dominance across Mount Macedon Realty’s digital platforms.

We prioritise impact over volume.

The question is not whether to market.

It is how assertively you intend to position your home.

“A Seamless and Outstanding Experience

Working with Shona Mackin from Socialface to market and sell our family home, “Sapphire”, was one of the best decisions we made.

From day one, Shona demonstrated incredible professionalism, creativity and expertise. The marketing strategy she crafted was not only visually stunning but also perfectly targeted — highlighting our property’s best features and reaching the right buyers.

Thanks to Shona’s mastery in marketing, our home sold quickly and at a great price.

I can’t recommend Shona highly enough to anyone looking to sell their home with confidence and ease."

— Andrea Mizzi

Typically suited to $1.5M – $3M properties.

4-week structured positioning campaign.

• Strategic campaign mapping
• Lifestyle-led hero deployment
• Structured Meta (Social Media) advertising creation and management
• Melbourne and relocation buyer targeting
• YouTube distribution for search visibility

Investment: From $2,500 + GST
Recommended Meta ad spend: $500 – $1,000 +GST

Designed to establish early momentum and strengthen negotiation leverage.

Typically suited to $3M+ and architecturally significant homes.

6–8 week sustained positioning campaign.

Professional high-quality video is required to fully leverage this level of exposure.

• Advanced campaign strategy

• Structured Meta (Social Media) advertising creation and management
• Layered audience segmentation and retargeting
• Broader high-income Melbourne reach
• Multi-platform distribution including YouTube
• Structured performance reporting

Investment: From $5,000 + GST
Recommended Meta ad spend: $1,000 – $1,500 + GST

On a $3M property, this represents a fraction of one percent of value.

The potential upside of increased competition can materially outweigh the investment.

There is always a place for “list and wait.”

For some properties, that approach works.

Our preference is to be more deliberate.

Selling well isn’t just about being on the market - it’s about how strategically you’re positioned once you’re there.

Lifestyle Prestige Property Marketing is for vendors who understand that visibility influences leverage. When the right buyers see your property repeatedly and with intent, confidence builds - and that strengthens negotiation.

We limit capacity to protect focus and campaign quality.

If you’re preparing to sell, let’s align positioning early so momentum is working for you from day one.