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About Socialface

We were one of Australia’s first social media agencies — focused from day one on strategy, not trends.

Built for Business. 

Born Before Social Media Was a Strategy.


Socialface launched in 2011 as Australia’s first dedicated social media agency — before most businesses even had a Facebook Page.


It began with a single project for a major publisher, where our founder set up social media accounts for over 50 of their brands. What started as a temporary sales support role quickly revealed a major gap: businesses needed help building a digital presence that actually worked — and no one was doing it well.


From that moment, socialface was born. Within 48 hours of testing the waters, two businesses signed up — and we haven’t stopped since.


Today, socialface helps service-based businesses and marketing teams build high-impact content strategies, integrate AI tools that actually save time, and stay focused on what drives results — not what clogs the feed.


We believe social media should support your business, not distract from it. With decades of combined experience across business, marketing, digital, and sales, our team is here to help you turn strategy into momentum.

Why Choose socialface:

Socialface launched before Facebook even had business pages and long before agencies were building in-house social media teams.


From the start, we’ve focused solely on social media — not as a trend, but as a business-critical tool.


What sets us apart is what’s always set us apart:


  • We know social media
     
  • We understand business
     
  • And we combine the two to create strategies that deliver
     

Whether you’re a business owner or part of a marketing team, we help you get clear on your goals, streamline your content approach, and use AI where it adds value — all backed by smart, practical strategy.

What to expect when you work with us:


  • Clear strategy tailored to your business goals
     
  • Support that respects your time, team, and capacity
     
  • Systems that make content creation easier — not more overwhelming
     

We focus on simplifying your content and giving you tools that create consistency, build trust, and support your wider marketing efforts.


Let’s chat about what you’re trying to achieve — and how we can help you get there.

Ready to work smarter with your content?

Explore our services

“After 17 years in social media and business, I built Socialface to simplify what has become unnecessarily complex — and help people stop spinning their wheels. I want this work to feel aligned, not overwhelming.”


Shona Mackin

Client Reviews

See the Big Picture

Consistent, Relevant, Effective

Consistent, Relevant, Effective

I have worked with Shona for over ten years. Shona has the unique ability to see both the big picture of where social media is headed in the future as well as drill down into the detail to help her clients see the relevance to their business or career. Shona is a serial entrepreneur with numerous business successes on her resume. anyone who has ever started a business knows the critical mass of energy needed to "get Launch". Shona has this energy and enthusiasm more than anyone I have ever met in my career. this comes through in her work and the results are proof of this. - Derek B

Consistent, Relevant, Effective

Consistent, Relevant, Effective

Consistent, Relevant, Effective

Shona takes great care to understand her clients customers. She has a knack for developing conversations to get them engaged and interested in the brands she manages. Her social media management is consistent, relevant and effective. Not only does it save an enormous amount of time having Socialface manage our social media, the results are far greater than we could achieve ourselves. - Leisl 

Drives Engagement

Consistent, Relevant, Effective

High Standards, High Ethics

Shona is a dream to work with. Both knowledgeable and practical, she is able to deliver strong results in a way that suits a small business. Shona's ability to connect with me quickly and understand my business enabled her to hit on the right tone for my Facebook page, driving engagement from day one. - Kelly B

High Standards, High Ethics

High Standards, High Ethics

High Standards, High Ethics

Shona is full of energy and remains very focused on understanding client needs and then going out of her way to make sure those needs get met. I continue to be impressed by her high standards and high ethics. She is a pleasure to work with and brings a wealth of real-world, tried and tested experience. Plus she's fun! Always a bonus in the world or work. - Tim B

Simply Connects

High Standards, High Ethics

Brings the extra dimension

Shona is ALWAYS at the leading-edge of things and there's absolutely zero complacency about her or what she does. And what she does, she does with amazing enthusiasm and commitment.  In every interaction you have with Shona you'll leave saying, "I'm glad we had that moment" — Shona simply connects and does that with great presence. - Paul D

Brings the extra dimension

High Standards, High Ethics

Brings the extra dimension

As you would be aware running a business is a constant tussle of deciding where to spend your time effectively.  Overseeing staff, managing projects and financial matters becomes all too real.  In the background you are constantly trying to innovate your business, to improve, and to be relevant.
Understanding social media is here to stay we knew we had to be creative and efficient with our time.  Engaging "Socialface" brings the extra dimension of being able to use our time effectively and using the experts who are passionate about being the "Socialface" of our company.  Understanding the priorities of our business will make it prosperous, engaging the experts will make it succeed. - Matt R

And more reviews, from Google....

Great to work with

Don't tell your competitors

Don't tell your competitors

Hi socialface crew. We just wanted to drop a line and say how great it is to work with you! Within 24 hours we have increased fans and have taken the experience on our page to the next level - even seeing a spike in traffic to our retail site. Great work!! - Megan Bata, Owner and Founder

Don't tell your competitors

Don't tell your competitors

Don't tell your competitors

Happy to give you a testimonial but as this is a good service and not to keen to advise our competitors of your business!  - Anonymous

Dramatic Differences

Don't tell your competitors

Dramatic Differences

Having only worked with Socialface for a short time, we’re already seeing some dramatic differences to our Facebook page – both aesthetically and, most importantly, traffic wise. Socialface are a professional, reliable and efficient company who are as passionate about seeing the results as you are. - Tanya – Resort Marketing Manager

Increased Sales

I thought I knew social until I met Shona.

Dramatic Differences

Engaging Social face at the beginning I thought it would save my company time which in turn would save me money, not only has it done what I expected, they have gone further my increasing my “Likes” by 100% in 3 months, this has increased sales considerably.  Social face is at the coalface of social media and by linking with other associations has brought my company closer to the community which also has been a core value of our organisation.  Having gone from being time poor to outsourcing this task whist increasing sales is definitely a thumbs up and we highly recommend this to any other time poor organisation. - Matt – Property Developer

Thrives in connecting people

I thought I knew social until I met Shona.

I thought I knew social until I met Shona.

Thank you for your guidance & regular content management of our Facebook campaign. I truly could not have pulled it together without your support, encouragement and guidance. It seems like the ideal business for you Shona, integrating your love of technology, being an early adopter of ideas, and being someone who thrives on connecting people and building relationships. It was a privilege to experience this all first hand through your Facebook management. - Sophie B

I thought I knew social until I met Shona.

I thought I knew social until I met Shona.

I thought I knew social until I met Shona.

Shona's knowledge of the social media revolution is outstanding. Her ability to stay on top of all the latest social applications and trends is commendable and it shows through her blogging and posting. I thought I knew the world of social until I spent 10 minutes with Shona on the phone. Opened my eyes. - Ryan L

97% of posts are acted upon within the primary news feed. That means if your page does not hold a high engagement score based on the algorithm, only 3% of your followers are hearing your message.

Video

Video Testimonial from Joanne at RJ Cox - 2013

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