Socialface was started back in 2011, founder Shona Mackin had just finished working with one of Australia's major publishers, initially hired to support their sales team, she went on to set up their social media accounts for some of their subsidiary websites. When the contract finished, a seed had been firmly planted - Businesses needed to add social media to their marketing strategies and no one was doing it. Having a wide business network
that needed help embracing social media, Socialface was born and Shona had already worked on over 50 social media accounts.
We are Passionate Social Media Experts with real business experience
Since then, we have helped businesses actively create their brand presence and achieve their goals. Our process is designed to empower your brand and outfit your business with the marketing tools needed to succeed.
Before socialface Shona was the MD of multiple 7 figure businesses, so understands sales process and the need for an ROI to justify the spend on anything in your business so it's not just eating into your profit.
Socialface is all about conversation and engagement. Our team and partners live and breathe social media and digital marketing and have wide ranging experience across business, marketing, digital and sales.
We get it done, so you can do more.
Socialface takes the stress out of social media, drives results and gives you back your time, so you can focus on doing what makes your business successful.
It’s not uncommon for small business owners to try do everything themselves and find themselves floundering and getting nowhere fast.
One of the keys to a successful thriving business is recognising your strengths and weaknesses and understanding where spending your (and your teams) time produces the best results and kicks the biggest goals for your business.
We want to help you focus on the highest and best use of your time.
The Who and Why?
Shona Mackin, our founder has been managing social media for businesses since 2007 has been managing businesses since 2003 and has operated her own business, Socialface since 2011.
Socialface was one of the first sole social media agencies in Australia – way before it was cool. It was started before Facebook had even introduced pages for business! Yup, that early in the "social media revolution"
We were early adopters of social media as a business tool and thats what separates us from the thousands of social media managers now offering their services.
We know social media AND we know business so you’ll look good AND get results.
A socialface strategist will work with you on your ultimate business goals to see how we can best use social media to support you in achieving your desired outcome. Let us remove the time wasting black hole that can be social media and get the job done in a way that drives the best outcome for your business.
Lets chat about what you are trying to achieve and work on a solution to suit your business and find out if we're the right people to help you get there.
I have worked with Shona for over ten years. Shona has the unique ability to see both the big picture of where social media is headed in the future as well as drill down into the detail to help her clients see the relevance to their business or career. Shona is a serial entrepreneur with numerous business successes on her resume. anyone who has ever started a business knows the critical mass of energy needed to "get Launch". Shona has this energy and enthusiasm more than anyone I have ever met in my career. this comes through in her work and the results are proof of this. - Derek B
Shona takes great care to understand her clients customers. She has a knack for developing conversations to get them engaged and interested in the brands she manages. Her social media management is consistent, relevant and effective. Not only does it save an enormous amount of time having Socialface manage our social media, the results are far greater than we could achieve ourselves. - Leisl
Shona is a dream to work with. Both knowledgeable and practical, she is able to deliver strong results in a way that suits a small business. Shona's ability to connect with me quickly and understand my business enabled her to hit on the right tone for my Facebook page, driving engagement from day one. - Kelly B
Shona is full of energy and remains very focused on understanding client needs and then going out of her way to make sure those needs get met. I continue to be impressed by her high standards and high ethics. She is a pleasure to work with and brings a wealth of real-world, tried and tested experience. Plus she's fun! Always a bonus in the world or work. - Tim B
Shona is ALWAYS at the leading-edge of things and there's absolutely zero complacency about her or what she does. And what she does, she does with amazing enthusiasm and commitment. In every interaction you have with Shona you'll leave saying, "I'm glad we had that moment" — Shona simply connects and does that with great presence. - Paul D
As you would be aware running a business is a constant tussle of deciding where to spend your time effectively. Overseeing staff, managing projects and financial matters becomes all too real. In the background you are constantly trying to innovate your business, to improve, and to be relevant.
Understanding social media is here to stay we knew we had to be creative and efficient with our time. Engaging "Socialface" brings the extra dimension of being able to use our time effectively and using the experts who are passionate about being the "Socialface" of our company. Understanding the priorities of our business will make it prosperous, engaging the experts will make it succeed. - Matt R
Hi socialface crew. We just wanted to drop a line and say how great it is to work with you! Within 24 hours we have increased fans and have taken the experience on our page to the next level - even seeing a spike in traffic to our retail site. Great work!! - Megan Bata, Owner and Founder
Happy to give you a testimonial but as this is a good service and not to keen to advise our competitors of your business! - Anonymous
Having only worked with Socialface for a short time, we’re already seeing some dramatic differences to our Facebook page – both aesthetically and, most importantly, traffic wise. Socialface are a professional, reliable and efficient company who are as passionate about seeing the results as you are. - Tanya – Resort Marketing Manager
Engaging Social face at the beginning I thought it would save my company time which in turn would save me money, not only has it done what I expected, they have gone further my increasing my “Likes” by 100% in 3 months, this has increased sales considerably. Social face is at the coalface of social media and by linking with other associations has brought my company closer to the community which also has been a core value of our organisation. Having gone from being time poor to outsourcing this task whist increasing sales is definitely a thumbs up and we highly recommend this to any other time poor organisation. - Matt – Property Developer
Thank you for your guidance & regular content management of our Facebook campaign. I truly could not have pulled it together without your support, encouragement and guidance. It seems like the ideal business for you Shona, integrating your love of technology, being an early adopter of ideas, and being someone who thrives on connecting people and building relationships. It was a privilege to experience this all first hand through your Facebook management. - Sophie B
Shona's knowledge of the social media revolution is outstanding. Her ability to stay on top of all the latest social applications and trends is commendable and it shows through her blogging and posting. I thought I knew the world of social until I spent 10 minutes with Shona on the phone. Opened my eyes. - Ryan L