Strategy & Mentoring

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For years, business owners and marketing managers have asked me the same thing:

"How do I actually make social media work for my business?"

They’ve tried posting, but engagement is low.
They’ve heard AI can help, but don’t know how to use it.
They know social media is important, but they feel stuck, lost, or behind.

That’s where I come in.

With 15+ years of experience in social media, content marketing, and AI integration, I help business owners and marketing managers cut through the noise, streamline their content, and develop a strategy that delivers real results.

This isn’t about throwing more content at the wall and hoping something sticks. It’s about building a smart, AI-powered social media strategy that works for your business, not against it.

You don’t need more content. You need the right content, the right strategy, and the right systems—and I’ll show you exactly how to make that happen.

✔ Business owners who want a clear, effective social media strategy that actually drives results.
✔ Marketing managers who need to increase engagement, leads, and ROI from social media.
✔ Entrepreneurs & professionals who feel stuck, overwhelmed, or unsure what works anymore.
✔ Those who want to upskill in AI-driven content marketing to save time and improve results.
✔ Businesses that want to keep social media in-house but need expert guidance to improve performance.

Many of my coaching clients come to me feeling stuck or behind—but leave feeling clear, confident, and in control of their digital marketing.

This coaching is NOT for:
- Startups with no budget.
- Those looking for quick hacks without putting in the effort.

Since this is fully personalised coaching, we tailor sessions to your business needs. However, here’s how we typically get results fast:

• Optimise your social media profiles so they attract the right audience and rank in search.
• Learn how AI can speed up content creation, research, and planning.
• Create a content calendar that’s simple and easy to follow.

• Identify your ideal customer and what will get them to engage.
• Learn how to use AI tools to brainstorm, write, and refine content.
• Develop a strong brand voice that stands out.

• Create effective social media posts, blog articles, and captions using AI.
• Understand what kind of content gets reach and engagement.
• Get a simple process to create, repurpose, and schedule content consistently.

• Use social media analytics to understand what’s working and what’s not.
• Learn how to adjust your strategy based on data.
• Get clear on how social media can directly support lead generation and sales.

✔ 15+ years of proven results – From coaches, real estate to caravans, I’ve helped businesses scale with smart social media strategies.
✔ AI-powered content marketing – Master the tools and tactics that industry leaders are using today.
✔ Custom, hands-on coaching – This is not a course. It’s 1:1, personalised strategy based on your business.
✔ Stop wasting time on guesswork – I’ll show you exactly what’s working right now so you can focus on results.

"I have worked with Shona for the past couple of years as she guided me through the social media adventure! From being naively ignorant, I am now modestly competent—a new website, over 80 blogs, Facebook, Twitter, and LinkedIn. Every chat with her was both reassuring and enriching. Loved every session with her."

You can keep struggling with social media and AI, or you can get expert guidance to make them work for you—without the overwhelm.

Apply for a private coaching spot today—let’s transform your social media into a lead-generating machine.