Strategy and Mentoring services

---

For years, business owners and marketing managers have asked me the same thing:

"How do I actually make social media work for my business?"

They’ve tried posting, but engagement is low.
They’ve heard AI can help, but don’t know how to use it.
They know social media is important, but they feel stuck, lost, or behind.

That’s where I come in.

With 15+ years of experience in social media, content marketing, and AI integration, I help business owners and marketing managers cut through the noise, streamline their content, and develop a strategy that delivers real results.

This isn’t about throwing more content at the wall and hoping something sticks. It’s about building a smart, AI-powered social media strategy that works for your business, not against it.

You don’t need more content. You need the right content, the right strategy, and the right systems—and I’ll show you exactly how to make that happen.

✔ Business owners who want a clear, effective social media strategy that actually drives results.
✔ Marketing managers who need to increase engagement, leads, and ROI from social media.
✔ Entrepreneurs & professionals who feel stuck, overwhelmed, or unsure what works anymore.
✔ Those who want to upskill in AI-driven content marketing to save time and improve results.
✔ Businesses that want to keep social media in-house but need expert guidance to improve performance.

Many of my coaching clients come to me feeling stuck or behind—but leave feeling clear, confident, and in control of their digital marketing.

This coaching is NOT for:
- Startups with no budget.
- Those looking for quick hacks without putting in the effort.

Since this is fully personalised coaching, we tailor sessions to your business needs. However, here’s how we typically get results fast:

• Optimise your social media profiles so they attract the right audience and rank in search.
• Learn how AI can speed up content creation, research, and planning.
• Create a content calendar that’s simple and easy to follow.

• Identify your ideal customer and what will get them to engage.
• Learn how to use AI tools to brainstorm, write, and refine content.
• Develop a strong brand voice that stands out.

• Create effective social media posts, blog articles, and captions using AI.
• Understand what kind of content gets reach and engagement.
• Get a simple process to create, repurpose, and schedule content consistently.

• Use social media analytics to understand what’s working and what’s not.
• Learn how to adjust your strategy based on data.
• Get clear on how social media can directly support lead generation and sales.

✔ 15+ years of proven results – From coaches, real estate to caravans, I’ve helped businesses scale with smart social media strategies.
✔ AI-powered content marketing – Master the tools and tactics that industry leaders are using today.
✔ Custom, hands-on coaching – This is not a course. It’s 1:1, personalised strategy based on your business.
✔ Stop wasting time on guesswork – I’ll show you exactly what’s working right now so you can focus on results.

"I have worked with Shona for the past couple of years as she guided me through the social media adventure! From being naively ignorant, I am now modestly competent—a new website, over 80 blogs, Facebook, Twitter, and LinkedIn. Every chat with her was both reassuring and enriching. Loved every session with her."

You can keep struggling with social media and AI, or you can get expert guidance to make them work for you—without the overwhelm.

Apply for a private coaching spot today—let’s transform your social media into a lead-generating machine.

You know social media is essential for business growth, but let’s be honest—keeping up with strategy, content, AI tools, and engagement can feel like a full-time job.

You’ve tried posting. You’ve played around with AI. Maybe you’ve even outsourced some of your social media. But something isn’t working.

Your content isn’t driving leads, sales, or authority like it should.

That’s where the Social Media Accelerator comes in.

This isn’t a setup service or a generic training session.
This is a high-level, AI-powered strategy day designed to cut through the confusion, optimise your content approach, and create a clear action plan that actually works.

✔ Business owners, consultants, and professionals who want a clear, effective social media strategy that actually drives business results.
✔ Marketing managers and in-house teams who need to improve social media performance and start leveraging AI effectively.
✔ Entrepreneurs who feel stuck, overwhelmed, or unsure what works anymore.
✔ Businesses who want to keep social media in-house but need a strategic roadmap and system to make it easier.
✔ Anyone serious about using AI-powered content and strategy to build brand authority, attract leads, and grow their business.

This is NOT for:
- Startups with no budget.
- Those looking for quick hacks without putting in the effort.
- Businesses wanting full-service social media management—this is for those ready to take control and implement a clear, strategic system.

Since this is fully personalised, we’ll focus on the areas where you need the most help. But here’s what a typical Social Media Accelerator day looks like:

• Where are you now? Where do you want to be? We’ll audit your current social media performance, gaps, and missed opportunities.
• Aligning social with business goals—because likes don’t pay the bills.
• Optimising your social positioning, messaging, and authority-building strategy.

• Using AI to speed up content creation (without losing your unique voice).
• How to generate SEO-optimised, AI-assisted content that ranks in Google & AI search engines.
• The fastest way to plan, batch, and create content so you never run out of ideas.

• Refining your profiles to attract the right audience and build trust.
• Creating a high-impact content calendar tailored to your industry.
• Engagement strategies that actually generate leads and move people to action.

• How to use AI to write, research, and repurpose high-quality content in minutes.
• Which tools to use for scheduling, automation, and analytics (without making it feel robotic).
• Building a repeatable system so you’re not spending hours every week on social media.

✔ A clear, optimised social media strategy aligned with your business goals.
✔ AI-powered content workflows that save time and improve quality.
✔ An actionable 90-day social media plan so you know exactly what to do next.
✔ A refined messaging and content strategy to attract leads and build brand authority.
✔ Confidence in using AI and social media effectively—no more guesswork.

By the end of the day, you won’t just understand what works—you’ll have a structured, scalable plan ready to implement.

✔ 15+ years of proven social media results – From real estate to finance, I’ve helped businesses scale with smart, strategic marketing.
✔ AI-powered content marketing expertise – Learn how to use AI for social media content, SEO, and automation.
✔ Hands-on, personalised coaching – This isn’t a course or a group workshop. It’s 1:1 tailored strategy with me, focused on your business.
✔ Designed for results, not just theory – You’ll leave with a practical system, AI-optimised workflows, and a content strategy that works.

This is not a generic training session—it’s a business-changing day where we refine your strategy, streamline your workflow, and build a system that supports long-term growth.

If you want clarity, direction, and an action plan that actually works, this is for you.