Frequently Asked Questions

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Shona Mackin our Chief Engagement Officer

As the title suggests Shona runs our engagement team and brings a wealth of real-world experience to the art of managing Social Media accounts. 

She will be the first to admit that every client is different and that our secret lies with engaging with our clients so we can then help them engage more effectively with their customers and/or fans. Shona is an entrepreneur who has extensive experience running social media business pages for her own previous businesses and as a consultant for the past 11 years. 

Over that time she  has worked out what works and how to get the best results online. Shona is a talker and can have her arm twisted if there is fun to be had. 

Random Facts: 

• She has a degree in dance from the Victorian College of the Arts. That provide epic training in discipline, which filters through ensuring our clients are ready to run the social marathon and build results for the long term.
• She's a mum to a little boy
• She home educated / worldschooled her son
• She spent 6 years in London
• She loves travelling with her family
• She has a massive bernese mountain dog who has been to more countries than most people.
• She's often got sandy feet from the beach.

Why work with me? I’ve been managing social media for businesses since 2007 and I’ve also run my own business since 2011 and was managing businesses before that since 2003, so I also know business.  I started one of the first sole social media agencies in Australia – way before it was cool to only offer social media.  I'm an  early adopter of social media  and ai as a business tool and thats what separates us from the thousands of social media managers now offering their services. I know social media AND I know business so you’ll look good AND get results.

Like any marketing activity, you should be able to see the ROI from your social media analytics. 

Each Platform offers analytics that will showcase what is working,

 Quality over quantity, every time! Consistency is key, but pointless spamming of irrelevant content will drive followers away. Post when you have valuable content to share.  We generally suggest anywhere from 3x per week. For some clients we are upwards of 60 pieces of content, so it really depends on your time, your content and your strategy.  We can help you figure that out.

Yes,  they do! Hashtags and keywords are the treasure map on how people find you online.  They also help your content find its way to people who are interested.  When used wisely they can make a huge difference. 

No! Quality beats quantity. Organic growth is what you are looking for if getting results in your business is important to you.

We're keen to help you see the benefits of an effective social media strategy for your business