ORDER: Better Content, Faster – The AI-Powered Playbook for Smarter Marketing

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Strategy-led visibility for people who mean business.

Strategy-led visibility for people who mean business.Strategy-led visibility for people who mean business.Strategy-led visibility for people who mean business.


SHONA MACKIN

Digital Marketing Strategist 

Let's work together

Strategy-led visibility for people who mean business.

Strategy-led visibility for people who mean business.Strategy-led visibility for people who mean business.Strategy-led visibility for people who mean business.


SHONA MACKIN

Digital Marketing Strategist 

Let's work together

Look credible online. Be found by the right people. Get results with strategy that works.

Look credible online. Be found by the right people. Get results with strategy that works.

Look credible online. Be found by the right people. Get results with strategy that works.

Look credible online. Be found by the right people. Get results with strategy that works.

Look credible online. Be found by the right people. Get results with strategy that works.

Look credible online. Be found by the right people. Get results with strategy that works.

Every business deserves to show up well online — not with guesswork, but with a strategy that works.


At Socialface, we don’t manage your socials.
We guide business owners and marketing teams to build clarity, create high-impact content, and use AI as a smart support tool — not a gimmick.


As one of Australia’s first social media specialists, I bring over a decade of experience helping businesses cut through the noise, build trust, and grow with intention.


If you’re ready to simplify your content and make your online presence actually work for your business — let’s talk.

Strategy & Mentoring

Ghostwriting & Long-Form Content

Ghostwriting & Long-Form Content

Smart, personalised guidance to help you use social media (and AI) like it actually matters.


Work with Shona to get clear on your direction, simplify your approach, and build a strategy that supports your business — not just fills your feed.

  • Personalised mentoring for business owners and marketing teams
     
  • Learn how to use AI to create better

Smart, personalised guidance to help you use social media (and AI) like it actually matters.


Work with Shona to get clear on your direction, simplify your approach, and build a strategy that supports your business — not just fills your feed.

  • Personalised mentoring for business owners and marketing teams
     
  • Learn how to use AI to create better content, faster
     
  • Walk away with a clear, practical plan you’ll actually use
     

This is where strategy meets confidence — and you stop spinning your wheels.

Learn More

Ghostwriting & Long-Form Content

Ghostwriting & Long-Form Content

Ghostwriting & Long-Form Content

Be seen. Be trusted. Without having to write a single word yourself.


Whether it’s blog posts, LinkedIn articles, or digital thought leadership — we help you get found (and remembered) for all the right reasons.

  • Ghostwritten content that sounds like you — only sharper
     
  • Build visibility and trust with long-form content that lasts
     
  • Turn your e

Be seen. Be trusted. Without having to write a single word yourself.


Whether it’s blog posts, LinkedIn articles, or digital thought leadership — we help you get found (and remembered) for all the right reasons.

  • Ghostwritten content that sounds like you — only sharper
     
  • Build visibility and trust with long-form content that lasts
     
  • Turn your expertise into smart, strategic content assets
     

You talk. We turn it into content that converts.

Learn More

Content Planning with AI

Ghostwriting & Long-Form Content

Content Planning with AI

Use ChatGPT to create better content, faster — without losing your voice.


We help you tap into AI as a thinking partner — to brainstorm, plan, and write content that sounds like you and supports your business goals.

  • Learn how to brief ChatGPT like a pro
     
  • Create smart, reusable prompts tailored to your voice and audience
     
  • Map out high-impact

Use ChatGPT to create better content, faster — without losing your voice.


We help you tap into AI as a thinking partner — to brainstorm, plan, and write content that sounds like you and supports your business goals.

  • Learn how to brief ChatGPT like a pro
     
  • Create smart, reusable prompts tailored to your voice and audience
     
  • Map out high-impact content campaigns in less time, with more clarity
     

This isn’t about replacing you — it’s about backing you up with a tool that keeps you consistent, confident, and in control.

Learn More

The Results Speak for Themselves

Hi, I’m Shona.

I’ve been helping businesses grow through smart marketing and digital strategy since 2011.
Today, I focus on mentoring, ghostwriting, and helping time-poor business owners get clear, consistent, and seen online — with the right tools and the right plan.

Learn more about how I work

Better Content, Faster – The AI-Powered Playbook

Creating content shouldn’t take hours, and it shouldn’t be a guessing game.

Create high-impact social media & blog content using AI — in a fraction of the time.


If you’re ready to stop guessing and start creating with clarity, this book is your practical guide to planning smarter, writing faster, and building a content strategy that actually works.


Get your Copy

Strategic, AI-powered social media support — built to save time, get seen, and grow your business.

Lets Go!

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